Add To Google Ads Action
When running Google Ads, monitoring what happens after someone interacts with your ad is essential. By carefully tracking user behavior, such as visiting a landing page or completing a form, you can measure how far they progress through your funnel. This process, known as conversion tracking, helps determine the effectiveness of your ads. Conversion data is typically recorded in Google Ads (formerly AdWords) and is sent to the platform using the "Add to Google Ads" action within a workflow.
đź“ŚNote: Ensure your Google Ads account is properly configured to receive conversion data, and make sure the conversion event is pre-set in Google Ads before using this action in your workflow. As of November 26, 2024, this action supports gclid, wbraid, and gbraid parameters.
How It Works
Navigate to the Workflows section in your account, then proceed to create a new workflow, or click an existing workflow to access its builder.
Ensure that the workflow is appropriately named, then proceed to add at least one workflow trigger. Here are some recommended triggers to properly utilize this action:
- Form Submitted: Track form submissions as conversions in Google Ads.
- Appointment Status/ Customer Booked Appointment: Log booked appointments as conversion events.
- Order Form Submission: Capture product purchases resulting from your ads.
- Trigger Link Clicked: Record specific link clicks to measure engagement.
- Funnel/Website PageView: Track visits to specific pages (e.g., "Thank You" or "Confirmation" pages) as conversions.
Adding the Action
With your trigger(s) now in place, proceed to add the Add To Google Ads action by clicking the “+” icon at the desired position in the workflow builder.
Action Name
Assign a descriptive name to the action that aligns with its role in your workflow.
Conversion
Select the conversion action you created on Google from the dropdown.
Currency
This setting determines the currency used for reporting conversions (e.g., USD, EUR, GBP). The default currency is set to USD, but it can be customized based on your preference.
Conversion Value
The conversion value represents the monetary value of a specific conversion action, helping you measure the revenue or impact generated from each ad conversion. It defaults to 1 but supports custom values, enabling dynamic assignment per contact or event.
Mapping
Enable this toggle to map custom values for Google Ads conversion parameters (GCLID, GBRAID, or WBRAID). When configured, custom fields will take precedence; otherwise, the system will revert to default values.
By properly configuring and utilizing the "Add To Google Ads" action, you can streamline your conversion tracking and make data-driven decisions to improve the ROI of your Google Ads campaigns.
Practical Example
Suppose you are running a Google Ads campaign to drive form submissions. You can use this action to trigger a "Lead Form Submission" conversion event whenever a form is submitted. This helps you track the campaign’s success in generating leads.
Troubleshooting Tips
If conversion tracking fails:
- Check the workflow execution logs for errors. This will indicate if the action failed and what the response code was.
- Ensure the conversion name in the action matches the name in Google Ads exactly.