How to Set Up an Order Bump

Understanding Order Bumps

An order bump is a sales technique where you offer an additional, related product or service to a customer at the checkout. This can significantly increase the average order value without requiring additional marketing efforts to acquire new customers.

How to Set Up an Order Bump

Navigate to Your Funnel: Access the funnel where you wish to add an order bump. This could be for any product or service, such as a digital newsletter.

Create the Order Bump Product: In the CRM, go to the 'Payments' section and select 'Products'. Here, you can add a new product or update an existing product that will serve as your order bump. For example, if you're selling a digital newsletter, your order bump could be a printed version mailed to customers.

Configure Product Details: Assign a price to the order bump product and categorize it correctly (e.g., as a physical good if it's a printed newsletter). Remember to use clear, descriptive names and descriptions to make it easily identifiable.

Add the Product to Your Funnel: Return to your funnel and add the newly created product as an order bump. This involves selecting the product and marking it as a 'Bump Product' in the advanced options to ensure it appears as an order bump.

Customize the Order Bump Settings: In the order form's advanced settings, activate the order bump feature and select your product. Customize the headline and description to clearly explain the value of the order bump to your customers.

Best Practices for Order Bumps

• Relevance: Ensure the order bump is closely related to the main product to increase the likelihood of purchase.
• Value Proposition: Clearly articulate the benefits of the order bump to encourage customers to take advantage of the offer.
• Pricing Strategy: Price the order bump attractively to make it a no-brainer for customers.

Troubleshooting Common Issues

• Order Bump Not Displaying: Ensure the product is correctly marked as a 'Bulk Product' and that the order bump feature is activated in the funnel settings.
• Incorrect Pricing or Description: Double-check the product details in the 'Payments' section and ensure they are accurately reflected in the funnel.

Frequently Asked Questions

Can I add multiple order bumps to a funnel? Typically, funnels are designed to offer a single order bump to avoid overwhelming customers and diluting the effectiveness of the offer.

Do order bumps work for digital products? Absolutely! Order bumps can be highly effective for both physical and digital products. The key is ensuring the bump offers additional value related to the primary product.