How to Create an Email Unsubscribe Page

An email unsubscribe page is a landing page where subscribers are directed when they choose to opt-out of receiving further emails from you. A well-designed unsubscribe page can help maintain a positive relationship with your subscribers, even as they leave your mailing list. This guide will walk you through the process of creating such a page within our CRM.

Step-by-Step Guide

Accessing the Right Account

• Ensure you're logged into your CRM account.
• Navigate to the sub-account where you wish to create the unsubscribe page.

Creating the Unsubscribe Page

• Go to the "Sites" section from the dashboard.
• Choose between creating a new website or editing an existing one. For funnels, select "Funnels" and edit or add a new step.
• Add a new page, naming it appropriately, e.g., "Unsubscribe Page".

Designing the Page

• Start with a blank page for full customization.

• Add elements such as a headline, sub-headline, and an image or GIF to convey the unsubscribe message. For example, your headline could be "You're Unsubscribed," followed by a sub-headline, “You will no longer receive emails from us, sad to see you go.”
• Customize the page's appearance, including colors and images, to align with your brand.

Setting Up the Unsubscribe Link

• Navigate to the "Conversations" tab and select "Trigger Links."

• Create a new link named "Unsubscribe Link" and input the URL of your unsubscribe page.
• Save the link to use in your email templates.

Automating the Unsubscribe Process

• Go to the "Automation" section and create a new workflow named "Unsubscribe Workflow."

• Set the trigger as "Trigger Link Clicked" and select your unsubscribe link.

• Add an action to enable "Do Not Disturb" (DND) for all channels, ensuring the subscriber won't receive further communications.

Integrating with Email Templates

• In the "Marketing" section, access your email templates.

• Edit the template to include the unsubscribe link at the bottom, ensuring it's clearly visible and accessible.

• Now anyone who click on the trigger link here will be marked DND for the email channel!

Troubleshooting and FAQs

• What if my unsubscribe page doesn't show up correctly?Check the page URL and ensure it's correctly linked in the trigger link settings.
• Can I customize the DND settings?Yes, you can specify which channels to apply DND to, though it's recommended to enable it for all to comply with unsubscribe requests fully.