How to Use Blogs For Lead Generation

This article serves as an in-depth guide and training resource for users of the CRM, aimed at leveraging its capabilities to create a lead generation blog. It's designed for business owners, marketers, and anyone looking to enhance their content marketing strategy through the CRM. By following this guide, you will learn how to effectively use the CRM's features to build a blog that not only attracts visitors but also converts them into leads and, eventually, customers.

Introduction to Blogging on the CRM

Blogging is a powerful long-term lead generation strategy. Each piece of content you create acts as a 24/7 salesperson for your business, attracting leads, generating appointments, and driving sales. Unlike paid advertising campaigns, the results from blogging build over time, making it an essential strategy for businesses committed to growth.

Essential Foundations Before You Start

Before diving into content creation, ensure you have the following foundational elements in place:

Lead Magnet: Offer something valuable, like a PDF, ebook, or masterclass, in exchange for visitors' contact information.
Funnel or Website: Use the CRM's templates to create an opt-in page for your lead magnet, leading visitors through your sales funnel.
Community Engagement: Establish a community, such as a Facebook group, where your audience can engage further with your brand.
Long-term Follow-up System: Implement a system to stay in front of your leads, using weekly newsletters or email sequences to nurture them over time.

Building Your Blog with the CRM

Creating the Blog Page:

Start by selecting a simple template that aligns with your brand.
Customize the template by adding your logo, a back-to-main-site button, and a clear call to action for your lead magnet.
Ensure the page has a section for listing your blog posts and a more Stories button for additional articles.

Creating Blog Posts:

Use the CRM's blog post feature to create new content, ensuring each post has a compelling title, cover image, and description.
Incorporate SEO strategies by using keywords throughout your post, including the title, headings, and alt text for images.
Break up the text with bullet points, headings, and images, including call-to-action images that link to your lead magnet or other resources.

Enhancing SEO and Engagement:

Optimize each blog post and the blog page for search engines by filling out the SEO metadata fields.
Use engaging images created with tools like Canva or the CRM's AI features to make your posts visually appealing and clickable.
Add categories and keywords to your posts to improve organization and searchability.

Promoting Your Blog:

Share your blog posts on social media and in your email marketing campaigns to drive traffic.
Add new blog posts to your long-term email follow-up sequences to continuously engage your audience with fresh content.
Monitor your blog's performance and adjust your strategy based on which posts generate the most interest and leads.

Troubleshooting and FAQs

Q: How do I improve my blog's SEO?

A: Focus on keyword optimization, high-quality content, and regular updates. Use the CRM's SEO tools to ensure your blog is easily discoverable by search engines.

Q: What if I'm not getting traffic to my blog?

A: Promote your blog through social media, email marketing, and by engaging with your community. Consider using paid advertising to boost visibility.

Q: How often should I post new content?

A: The more frequently, the better, but consistency is key. Aim for at least once a week but adjust based on your capacity to produce quality content.