How-to Send RSS Email Campaign(s)

RSS, or Really Simple Syndication, is a powerful tool for business owners to deliver updates and blog content via email. Rather than inundating your user base with emails for every new blog post, RSS allows you to send periodic newsletters summarizing the content they might have missed. This guide will walk you through the process of creating and scheduling RSS email campaigns effectively.

Understanding RSS

RSS, an acronym for Really Simple Syndication, simplifies the process of receiving updates and curated content. In Email Marketing, an RSS email allows you to select a template, design content, and set delivery options using RSS scheduling for daily, weekly, and more.

RSS Setup Documentation

Before diving into the process, ensure you have:

• Created an email template for the campaign.
• Verified the domain to send emails.

Creating an RSS Email

Head over to the Campaigns in the Email tab, located in the marketing section. Click “+ New” at the top right corner from there.

Select Email Template

Choose the template for your marketing email campaign, you can use those you've created or one provided by the system.

When using your templates, you'll be shown a list where you can click the check icon next to a template to use it.

If you need to give them a look before deciding, click the eye icon to have a preview.

Design Your Content

Enter the email builder to design your content and add the necessary elements. The Email Builder provides tools for crafting visually appealing campaigns.

Send or Schedule

After designing your email, click on "Send or Schedule."

Pre-sending Checklist

Before sending the RSS email campaign, ensure the following:

Sending Options

1. RSS Feed URL: Add your RSS Feed URL.
2. Delivery Frequency: Choose from Daily, Weekly, or Monthly. Set your campaigns to automatically run on the last day of the month, adjusting for months with 31, 30, or 29 days.
3. Time: Set the time for the RSS email campaign.  Your campaign can be scheduled and sent on the same day.
4. Maximum Number of Feeds: Set a limit to avoid overwhelming your subscribers.
5. Send On: Uncheck days when you don't want to send the RSS Email Campaign.

📌NOTE: The helper text updates to reflect the chosen execution days and disappears when no days are selected.

Sender Information and Subject

1. Add the email address to which you want to send the campaign.
2. Add a Sender name for the recipients to see.
3. Add the email's Subject line; this is required for sending. You can use AI to generate it for you.
4. Add a short preview text to be displayed at first glance in the email.

Recipient

Select the contacts you want to send the email. If you are sending to a Smart List or Tag, you can select to limit it to only the selected contacts or include any new ones that come into the system before the Send date/time. 

Additional Options

1. UTM Tracking: The toggle switch allows you to enable or disable UTM tracking for your email campaign. When enabled, UTM parameters are automatically added to every link within the campaign.
2. Add Tags: Toggle on "Add Tags" in the RSS Schedule screen to apply tags automatically based on user actions, such as link clicks, enabling personalized targeting and efficient segmentation for your RSS email campaigns.
3. Resend Email to Unopened: Resend emails to recipients who haven’t opened them, with options to adjust timing, monitor status, or cancel if needed for better engagement.

Once you're satisfied with the settings, click Review and Schedule for the campaign to start sending out.

RSS email campaigns make content distribution easy, ensuring subscribers receive timely updates without being overwhelmed. By automating email delivery, businesses can maintain engagement while saving time on manual outreach. With flexible scheduling, tracking, and customization options, RSS emails are an efficient way to keep your audience informed and engaged.

Important Notes

• Verify campaign details, execution date, time, and time zone before scheduling.
• Options to delete, reschedule, and pause the RSS Email Campaign are available.
• Rescheduling is allowed up to one hour before the scheduled send time.

FAQs

Q: Can I schedule RSS campaigns for the last day of the month?

• A: Yes, you can schedule campaigns for the last day of the month, and the system will automatically adjust for months with 28, 30, or 31 days.

Q: What happens if I leave execution days unselected?

• A: If no days are selected, the system will hide helper messages to ensure clarity.

Q: Can I schedule an RSS campaign for the same day?

• A: Yes, same-day scheduling is supported, allowing for greater flexibility in managing campaigns.

Q: Are there fixes for skipping weekdays in schedules?

• A: Yes, disabled weekdays in daily schedules are correctly applied even when switching to weekly or monthly delivery.