Overview of Email Campaign Statistics

The Email section of the CRM offers a detailed look at the statistics related to email campaigns conducted by each user. This includes a breakdown of the total number of emails sent and insights into recipient engagement through metrics such as Sent, Opened, Clicked, and Replied rates. These statistics are crucial for evaluating the performance of your email campaigns and making informed decisions to improve future outreach efforts.

Accessing the Feature:

Navigate to the marketing tab on the left menu.
Select "Emails" followed by "Campaigns". Click on the three dots next to the campaign.

Viewing Statistics:

Click on "Statistics" within your chosen campaign.

Scroll down to see a brief overview of your email campaign statistics. This summary includes the total number of contacts targeted by the campaign, the number and percentage of emails successfully sent, and the number and percentage of emails that were skipped.Attempted

Definition: The total number of contacts to whom the email campaign has tried to send an email. This includes all contacts that were scheduled to receive the email, regardless of whether the email was successfully sent, bounced, or skipped.
Importance: The attempted metric helps in assessing the initial scope and reach of the campaign. Understanding the total number of attempts can help in planning and allocating resources for future campaigns, ensuring that you have the necessary infrastructure and support to handle your target audience.

Sent

Definition: The Sent metric shows the total number of emails that a user has dispatched over a specific period.
Importance: Understanding the volume of emails sent helps gauge the scale of your email campaigns.

Skipped

Definition: The skipped metric refers to the number of emails that were not sent to the intended recipients.
Importance: A significant number of skipped emails can highlight issues with the quality of your email list and could negatively impact your sender reputation.

Select "Load more statistics" to expand the view.

Successful Delivery

Definition: This metric indicates that the email has been accepted by the recipient's mail server.
Importance: High successful delivery rates mean that your emails are reaching your intended recipients, thereby increasing the chances of engagement.

Opened

Definition: This metric indicates the number and percentage of emails that were successfully opened by recipients.
Importance: Tracking open rates is essential for assessing the initial engagement level of your campaigns. A high open rate suggests that your email subject lines are effective in capturing the interest of your audience.

Clicked

Definition: The Clicked statistic reveals how many recipients engaged with the email content by clicking on links within the email.
Importance: Click-through rates provide insights into how compelling your email content is and whether it successfully encourages recipients to take the desired action, such as visiting your website or accessing a special offer.

Conversion

Definition: The "Conversion" metric refers to the number of recipients who completed a desired action after interacting with your email.
Importance: The conversion rate helps in calculating the return on investment (ROI) of your email campaigns. By linking email activities to actual revenue or other valuable actions, you can assess the financial effectiveness of your campaigns.

Soft Bounced

Definition: The "Soft Bounce" metric refers to the number of emails that were returned to the sender's email server because they could not be delivered to the recipient's inbox temporarily.
Importance: By analyzing the reasons behind soft bounces, you can take corrective actions to improve email deliverability. For instance, if emails are bouncing due to size, you can reduce the email size or optimize attachments.

Hard Bounced

Definition: The "Hard Bounce" metric refers to the number of email messages that were permanently undeliverable.
Importance: Monitoring hard bounces is important for compliance with email marketing regulations and best practices.

Unsubscribed

Definition: The "Unsubscribe" metric measures the number of recipients who opt out of your email list
Importance: The "Unsubscribe" metric in email campaigns is crucial for several reasons, as it provides direct feedback on the recipients' engagement and satisfaction with your email content and overall email marketing strategy.

Spam

Definition: The "Spam" metric, also known as the "Complaint" metric, refers to the number or percentage of recipients who mark your email as spam or junk.
Importance: Low spam rates increase the likelihood that your emails will reach recipients' inboxes rather than being diverted to spam folders.

Data from the Statistics tab can be filtered by selecting a specific date range.

After filtering your data, you can download the image of the line graph as a PNG file.

Additionally, each section within the “Details” tab can be downloaded as a CSV file by clicking on the “Export” button.

Practical Examples and Use Cases

Marketing Campaigns: Analyze the Opened and Clicked rates to determine which email content and subject lines perform best, enabling you to refine future marketing messages.
Customer Feedback: Use the Replied metric to gauge customer interest or concerns regarding a specific product or service, providing valuable insights for product development or customer service improvements.
Sales Outreach: Evaluate the Sent and Opened rates to optimize the timing and frequency of sales emails, ensuring that your team's efforts are maximized for engagement.

Troubleshooting Tips and FAQs

Why are my open rates low?: Low open rates can result from unappealing subject lines or sending emails at suboptimal times. Experiment with different subject lines and scheduling to find what works best for your audience.
How can I improve click-through rates?: Enhance click-through rates by ensuring that your email content is relevant and engaging, with clear calls-to-action (CTAs) that encourage recipients to click.