More people now ask ChatGPT or Google's AI who to call. When those tools mention your business, some of those people visit your site or call you. Here's how to see it, and where the tracking falls short.
Look for ChatGPT in your site stats
When someone clicks a link to your site from ChatGPT, it often shows up in two ways:
- The source shows as chatgpt.com (sometimes chat.openai.com).
- The link carries a tag that says utm_source=chatgpt.com. ChatGPT adds this to many of the links it shows.
In Google Analytics 4, go to Reports, then Traffic acquisition, and look at Session source / medium. Search for "chatgpt". Some of these visits land in a bucket called Unassigned instead of Referral, so look there too.
Google's AI is harder to see
Visits from Google's AI answers usually show up as regular Google search traffic. There's no clean way to separate them out.
Some AI visits can't be tracked at all
If someone copies your link out of a chat, or uses an app that strips the source, the visit shows up as Direct. That means the real number is higher than what your stats show.
The simplest tracker: ask
Ask every new lead how they found you. Add "How did you hear about us?" to your forms, or ask on the phone. Then tag the answer, like "ChatGPT" or "Google." See How to Use Tags to Organize Your Contacts.
FAQ
Can you get me recommended by ChatGPT?
Nobody can promise that. What helps is a clear website, consistent business info across the web, and lots of good reviews. That's the same work that helps you on Google.
Do I need Google Analytics?
It helps, but it's not the only way. Asking leads how they found you works with no setup at all.
Want help reading your numbers?
Email support@earnworthy.com and we'll take a look with you.